C4 Global Communications

November 15, 2013
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Caroline Graham, C4 Global Communications


Great Plains Conservation is thrilled to receive the award for Most Life–Enriching Experience at the inaugural and prestigious PURE Awards 2013 last night at the close of the PURE Life Experiences show at the Palais des Congrés, Marrakech.

The award is described by PURE as “truly transformational, thought’provoking and perspective–shifting travel experiences that help the individual reconnect with both themselves and the world around them.“

The selection process is rigid, starting with initial nomination by ’PUREists’, a collection of the world’s elite buyers and sellers of experiential travel services. It is then judged by a distinguished panel of visionaries in travel: oceanographer and explorer, Sylvia Earle; actor and director, Edward Norton; environmental entrepreneur, Colin Bell; award–winning author and adventurer, Richard Bangs; and sustainable architect, German del Sol.

On describing Great Plains Conservation’s co–founders, Dereck and Beverly Joubert, Sylvia Earle commented: “The Jouberts convey their passion and deeply held conservation ethic and respect for the natural world that is unsurpassed, no matter what the setting, but especially in their beloved African plains. This is conveyed to those fortunate enough to travel in their presence.”

Dereck Joubert, Great Plains Conservation CEO, feels particularly honoured and says the award “encapsulates exactly what we set out to do at Great Plains Conservation: create experiences which spotlight the spiritual, personal, cultural and environmental Africa. Through these experiences we change lives and create conservation ambassadors – a positive outcome in the face of many challenges on the continent.”

All at Great Plains Conservation like to thank the judges and all the PUREists that kindly nominated us for this award.

Great Plains Conservation’s collection of exquisite high–end camps offers guests the opportunity to truly immerse themselves in the magical African wilds across Botswana and Kenya – whether it’s enjoying uninterrupted views across the prime wildlife territory of the Selinda Reserve, shaded by a canopy of African ebony and Red ivory trees at Zarafa Camp; meandering on horseback among the “Big Five” mammals in their natural habitat in Kenya’s Chyulu Hills; or paddling serenely down the waterway linking Botswana’s Okavango Delta and Linyanti and Kwando water systems on the Selinda Canoe Trail. Encouraging people to appreciate nature and learn how to better protect the environment is at the core of Great Plains Conservation’s mission, so it’s no surprise that the experiences they offer have a unique simplicity and rawness that allows for no distractions. Coupled with the beauty and comfort of the camps themselves and the attentive, personalised service, Great Plains offers a host of truly life–enriching experiences that are unique to each individual.

For more information on the PURE Awards click here.

For more information:
Great Plains Conservation — www.Greatplainsconservation.com
Dereck and Beverly Joubert — www.Wildlifefilms.co

 Great Plains Conservation
 The Last Lions
 Follow the Jouberts @dereckbeverly

For more information, contact: Caroline Graham, C4 Global Communications
caroline@c4global.com | +1 310.899.2727 | www.c4global.com